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Course Overview
Course Overview
This course aims to equip students with the skills to strategically build brand awareness, handle community management, and manage paid social campaigns. Referencing Meta Blueprint (Blueprint Academic Program) and the HubSpot Social Media Certification, the course ensures students thoroughly understand algorithm-driven content ecosystems.
Course Summary
Course Summary
Course Duration : (5) Months
Learning Method : LMS + Discussion + Final Exam + Project
Course Fees : Free ( Tuition Free )
Detailed Course Modules
Detailed Course Modules
Module 1: Social Media Strategy & Brand Identity
Module 1: Social Media Strategy & Brand Identity
Social Media Landscape (Meta, TikTok, LinkedIn, YouTube, IG) & Demographics.
Developing Brand Voice, Visual Guidelines, and Content Pillars.
Competitor Analysis & Social Listening Tools.
Content Calendaring, Planning, and Scheduling Automation.
Module 2: Organic Content Creation & Copywriting
Module 2: Organic Content Creation & Copywriting
Social Media Copywriting: Hook, Story, Call-to-Action (CTA).
Short-form Video Strategy (Reels, TikTok) & Visual Storytelling.
Graphic Design Principles for Social Media (Canva/Photoshop Workflow).
User-Generated Content (UGC) and Influencer Marketing Integration.
Module 3: Meta Ads Manager & Paid Social
Module 3: Meta Ads Manager & Paid Social
Meta Business Suite & Ads Manager Structure (Campaign, Ad Set, Ad).
Target Audience Segmentation: Core, Custom, and Lookalike Audiences.
Meta Pixel Setup, Event Conversions, and Conversions API (CAPI).
Budgeting, Bidding, and Creative Fatigue Management.
Module 4: Community Management & Analytics
Module 4: Community Management & Analytics
Community Building: Group Management & Engagement Strategies.
Crisis Management & Customer Service on Social Channels.
Social Media Analytics: Tracking Engagement Rate, Share of Voice, and CTR.
Monthly Reporting Frameworks for Clients/Stakeholders.
Module 5: Advanced SMM & Capstone Project & Portfolio
Module 5: Advanced SMM & Capstone Project & Portfolio
Emerging Platforms (TikTok Shop, Social Commerce Trends).
Capstone Project: End-to-End Social Media Paid and Organic Campaign.
Final Evaluation, Peer Assessment, and Portfolio Defense.
Career Pathways
Career Pathways
Social Media Specialist / Manager
Performance Marketing Executive (Paid Social)
Content Creator / Strategist
Community Manager
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