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Course Overview
Course Overview
This training program is tailored to shape Revenue-driving Professionals capable of directly converting marketing strategies into sales conversions. Grounded in the HubSpot Frictionless Sales and Inbound Sales models, the curriculum primarily emphasizes Marketing-Sales Alignment (Smarketing).
Course Summary
Course Summary
Course Duration : (5) Months
Learning Method : LMS + Discussion + Final Exam + Project
Course Fees : Free ( Tuition Free )
Detailed Course Modules
Detailed Course Modules
Module 1: Integrated Marketing & Sales Strategy
Module 1: Integrated Marketing & Sales Strategy
The Modern Buyer Journey: Connecting Marketing funnels with Sales funnels.
Concept of "Smarketing" (Aligning Sales and Marketing KPI Goals).
Target Account Management (ABM - Account-Based Marketing).
Setting up Sales Targets, Quotas, and Compensation Models.
Module 2: Inbound Sales Methodology & Prospecting
Module 2: Inbound Sales Methodology & Prospecting
HubSpot Inbound Sales Framework: Identify, Connect, Explore, Advise.
High-Converting Lead Prospecting Techniques & Outreach Channels.
Cold Pitching vs. Warm Introductions: Scripts and Frameworks.
Qualifying Leads using BANT (Budget, Authority, Need, Timeline) & GPCT.
Module 3: Negotiation, Closing Techniques & Objection Handling
Module 3: Negotiation, Closing Techniques & Objection Handling
Psychological Principles of Selling and Persuasion.
Advanced Objection Handling: Frameworks for Turnarounds.
Strategic Negotiation: Win-Win Frameworks (Harvard Negotiation Method).
Closing Techs: Value-based Closing and Enterprise Sales Cycles.
Module 4: Sales Enablement, CRM Pipelines & Tech Stack
Module 4: Sales Enablement, CRM Pipelines & Tech Stack
Introduction to Sales Tech: Using HubSpot Sales Hub.
Deal Pipelines Creation, Deal Stages, and Forecasting accuracy.
Designing Sales Enablement Assets (Playbooks, Email Templates, Sequences).
Sales Team Leadership, Performance Monitoring & Metrics (KPIs).
Module 5: Capstone Project & Portfolio
Module 5: Capstone Project & Portfolio
Capstone Brief: Developing an Enterprise-level Go-To-Market (GTM) Strategy.
Final Pipeline Audit Presentation and Portfolio Sign-off.
Career Pathways
Career Pathways
Sales Enablement Manager
Business Development Executive / Manager (BDE/BDM)
Account Manager / Client Success Specialist
Inbound Sales Strategist
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