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Course Overview
Course Overview
This course is designed to cultivate 360-degree Digital Marketing Professionals who are fully prepared to enter the workforce. The curriculum bridges traditional marketing foundations with modern, AI-powered marketing strategies, drawing direct reference standards from the HubSpot Inbound Marketing and Meta Certified Digital Marketing Associate curricula.
Course Summary
Course Summary
Course Duration : (5) Months
Learning Method : LMS + Discussion + Final Exam + Project
Course Fees : Free ( Tuition Free )
Detailed Course Modules
Detailed Course Modules
Module 1: Foundations of Marketing & Inbound Methodology
Module 1: Foundations of Marketing & Inbound Methodology
Introduction to Marketing Frameworks (4Ps to 4Cs) & Digital Landscapes
HubSpot Inbound Methodology (Attract, Engage, Delight).
Defining Buyer Personas & Customer Journey Mapping.
Content Marketing Fundamentals & Storytelling for Business.
Module 2: Search Engine Optimization & Web Analytics
Module 2: Search Engine Optimization & Web Analytics
SEO Core Principles: On-Page, Off-Page, and Technical SEO.
Keyword Research, Search Intent Analysis & Competitor Auditing.
Google Analytics 4 (GA4) Setup, Event Tracking & Dashboarding.
Conversion Rate Optimization (CRO) & A/B Testing Principles.
Module 3: Paid Advertising & Performance Marketing
Module 3: Paid Advertising & Performance Marketing
Search Engine Marketing (SEM): Google Ads Campaign Architecture.
Bidding Strategies, Quality Score Optimization & Ad Copywriting.
Performance Marketing Metrics (CAC, LTV, ROAS, ROI).
Retargeting Strategies and Funnel Optimization.
Module 4: Email Marketing, Automation & CRM
Module 4: Email Marketing, Automation & CRM
Email Marketing Strategy: List Building & Segmentation.
HubSpot CRM Lead Management & Lifecycle Stages.
Marketing Automation: Setting up Workflows and Nurturing Campaigns.
Privacy Laws (GDPR/CCPA) and Email Compliance.
Module 5: Digital Strategy, Capstone Project & Portfolio
Module 5: Digital Strategy, Capstone Project & Portfolio
Budget Allocation & Omnichannel Digital Marketing Strategy.
Launching a Live Marketing Campaign or Audit.
Portfolio Building for Exam
Final Presentation & Peer Review
Career Pathways
Career Pathways
Digital Marketing Specialist / Executive
SEO / SEM Specialist
Growth Marketer
CRM Administrator
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